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The popular blog-tracking site technorati.com reports the existance of well over one hundred million blogs. Despite the medium’s ubiquity, the impact of political blogging on politics and civic engagemment has not been systematically examined. In an era of depressed civic engagement, where access to the media by common citizens is limited, blogs have the power to change the political landscape.

Blogging the Political catalogs the individuals engaged in political blogging, explains why they started blogging, and examines what they hope to gain from it. The larger question at hand is whether and how political blogging facilitates civic engagement and mobilization in the United States. Do political bloggers participate in politics only through blogging or also through more traditional activities such as voting or sending an email to an elected official? Do they encourage their readers to undertake political activities, and how do they go about doing so? Examaining the activity of a diverse spectrum of bloggers, Pole concludes that blogging is indeed a new and important form of political participation, one that can potentially transform politics and lead to increased civic engagement.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Price=$16.47
Buy]]> Wed, 10 Feb 2010 21:17:16 -0600 http://www.nicheaddict.com/Store1/products/blogging/twitter-power-how-2.htm http://www.nicheaddict.com/Store1/products/blogging/twitter-power-how-2.htm Take your hobby to the next level and turn your blog into real income

Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career.

Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business.

• Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests
• Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore
• Suggests creative ways to keep your blog fresh, unique, and interesting
• Provides tips for monitoring and measuring your success

Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!
Price=$16.48
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Go Blogwild with veteran blogger and blog consultant Andy Wibbels and learn how to use blogs to improve your business and your bottom line. By harnessing the power of the Internet's most explosive marketing tool you can:

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* Open a backdoor to the press

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Price=$19.95
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Price=$14.99
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Price=$11.69
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Professional business and keynote speaker Craig Price shares information and insights into how you can utilize negative thinking to be more productive!
Kindle blogs are fully downloaded onto your Kindle so you can read them even when you're not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day.
Price=$0.99
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Video blogging is the powerful expressive tool that transforms the way we communicate. Journaling is the time-proven practice that ignites creativity and inspires change. Naked Lens combines both and offers an exciting new experience of video, journaling and life. Are you ready? Grab your mobile phone, camcorder, or whatever shoots video, and join the video regeneration.
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As blogs have evolved over the last few years, they have begun to take on distinct characteristics depending on audience and purpose. Though political blogs remain the most high profile (and most read), other types of blogs are gaining in strength and visibility. This book—a follow-up volume to Barlow's Rise of the Blogosphere, which examined the historical context for the modern blog—provides an examination of the many current aspects of the blogosphere, from the political to the professional to the personal, with many stops in between. Given that millions of blogs have been created over the past five years and yet more come online at an undiminished rate, and given that enthusiasm for both reading them and writing them has yet to wane, it is likely that the blog explosion will continue indefinitely.

As blogs have evolved over the last few years, they have begun to take on distinct characteristics depending on audience and purpose. Though political blogs remain the most high profile (and most read), other types of blogs are gaining in strength and visibility. This book—a follow-up volume to Barlow's Rise of the Blogosphere, which examined the historical context for the modern blog—provides an examination of the many current aspects of the blogosphere, from the political to the professional to the personal, with many stops in between.

Areas covered include the personal blog; the political blog; the use of blogs by various religious communities both for discussion within communities and for outreach; the growth of blogs dedicated to specific geographic communities, and their relations with older local media; blogs dedicated to technical subjects, particularly relating to computers; blogs and business; blogs sparked by video games, movies, music, and other forms of entertainment; and more. Given that millions of blogs have been created over the past five years and yet more come online at an undiminished rate, and given that enthusiasm for both reading them and writing for them has yet to wane, it is likely that the blog explosion will continue indefinitely.

In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy-what works, what doesn’t, and why creating and maintaining a good blog is worth the effort.

Weil demystifies corporate blogging by stripping away the technical jargon and showing you exactly what your customer needs from your blog. She urges managers and executives to confront their fear of blogging. She explains how to avoid legal pitfalls, who should be doing the blogging, and how to keep readers coming back.

Weil explains how corporations like Google, GM, and IBM are maintaining popular blogs and keeping their sales up. Whether your company is large or small, make your way into the blogosphere, and let Debbie Weil show you how to get it right the first time.
Price=$23.95
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Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits

Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more–building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek. Whatever your role in the business, you’ll learn how to:

• Launch a blog that truly represents the best of your business

• Create a comprehensive, long-term blogging strategy

• Staff your blogging initiative

• Integrate blogs with other offline and online marketing programs

• Use your blog to drive customers and prospects to the business

• Push up-to-the-minute information to customers via RSS

• Build a thriving online community–and learn from what it tells you

• Manage comments (and decide whether to have them)

• Utilize podcasts, vlogs, microblogging, and other new techniques

• Gain business value from hot new Web 3.0 technologies, including widgets, mashups, personal agents, and the Semantic Web

Unleash the power of blogging in your real estate business

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:

• Develop an effective Internet marketing strategy
• Generate leads consistently at almost no cost
• Define yourself as an expert in a particular area
• Serve your market niche
• Establish long-term relationships with your customers
• Create content that attracts major search engines
• Create buzz about your blog in the media

Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

• Install and get your WordPress blog running.
• Set up your site to ensure it can easily grow with you and your readers.
• Be the master of user accounts.
• Manage your site with the WordPress Dashboard and extend its capabilities with plug-ins.
• Make the most of images.
• Work with pages, templates, and links and—of course—publish your posts.
• Deal with comments—if you even want readers commenting at all.
• Find a theme—or build one yourself.
• Maintain your site and fix common problems.
  

According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.

The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:

• Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
• Blogging has changed the rules of communication and competition.
• You can launch an effective blogging strategy and the reasons why you should.

Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application.

This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.
Price=$17.09
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Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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Blogging for Dollars!

Whether you re an experienced blogger or an absolute beginner, you can make money with your blog. Simply follow the step-by-step advice of two expert bloggers and industry insiders who have launched many successful sites of their own. They ll walk you through every step of the blogging process, and they ll even share their most profitable tricks of the trade.

• Generate income using various types of ads
• Tap into the power of other blogs
• Maximize searches for more hits and more money

Every blogger and website owner needs to read this book. Bill Hartzer, billhartzer.com

Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns

Blog to connect with readers, driving them to Amazon and bookstores

Boost your visibility with Google, use MySpace for viral marketing

Ignite word of mouth with Web social networks

Capitalize on peer content and "amateur" book reviews

Here's what the experts say about this book:

"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."

-- Jane Corn, Amazon.com Top Reviewer

"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."

-- Scott Sigler, # 1 bestselling author

"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."

-- Aaron Shepard, author: Aiming at Amazon

"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"

- Joe Wikert, executive publisher, John Wiley & Sons "Practical, pragmatic, low-cost ideas for promoting the heck out of your own book, whether it's fiction, nonfiction, technical, business or anything else."

-- Dave Taylor, author: 'Growing Your Business with Google'

"I've worked with most of America's largest book publishers, helping many of them build online marketing departments. I've worked for authors too. Plug Your Book is the new training manual."

-- Steve O'Keefe, author: 'Publicity on the Internet'

"...Plug Your Book reveals the most effective and least expensive tools to promote your titles and to increase your exposure. It's the best book on online marketing I have ever read, and I read quite a few in the course of my consulting practice with small presses."

-- Marion Gropen, president, Gropen Associates

Here's what's inside the book:

... Taking control of your book sales; Electric word of mouth; Amazon's `long tail;' Personalized bookstores; Book recommendation effectiveness

... Amazon Bestseller Campaigns; How Bestseller Campaigns work; Haywired recommendations

... Amateur book reviews; Credibility through peers; Amazon Top Reviewers; Negative reviews; Posting trade reviews on Amazon; Fee-based book reviews

... Building your author Web site; A survey of author Web sites; Your online press kit; Multimedia for books; Podcasting for publicity; When to launch your site

... Blogging for authors; Connecting with readers; Blog comments: pros and cons; Blogging categories; Over the long haul; Blog-to-e-mail service

... Social networking; MySpace: Not just for kids; Facebook; Create your own group; Other places on MySpace; More social-networking sites

... Tag - You're it!; Personal book tagging; Amazon tags; Amazon Media Library; LibraryThing; Tag-based marketing

... Advanced Amazon tools; Buy X, Get Y; Free paired placement; Single New Product e-mails; Amazon Connect; Listmania; So You'd Like to . . . guides; Search Inside the Book; Statistically Improbable Phrases; Writing book reviews; Amapedia; Customer discussions; BookSurge; Your Amazon profile

• The elements of blogs, such as entries, sidebars, categories, comments, and index pages
• The different types of hosting services, from free to fee and from “turn key” services that are easy-to-use to DIY programs 
• Details on two popular, free “social community” hosted Web services that are ideal for casual bloggers—MSN Spaces and Yahoo! 360
• The scoop on Blogger, a popular free hosted service that has some community tools like the social networks, but is basically blog-intensive
• DIY blogging, covering three of the most powerful and flexible blog programs—Movable Type, WordPress, and Radio Userland
• Hooking into RSS feeds to distribute your blog entries beyond your site
• Choosing a newsreader
• Ways to raise the visibility of your blog and make money from blogging

Complete with step-by-step instructions and lots of screen shots, this guide walks you through everything from setting up your blog and posting your first entry to adding photos, audio, and more. It includes the URLs of lots of sample sites to see to give you an idea of blog possibilities. In addition to the essential how-to, it fills you in on:

• The blogosphere, blog culture and etiquette, snarks, macrologues, and more
• Moblogs that let you post entries remotely using your portable computer, PDA, or cell phone
• Buying a domain through a registrar such as Network Solutions, Register.com, or Go Daddy
• MP3 blogs, vlogs (videoblogs), photoblogging, audioblogging, podcasting, and more

You know you have something to say, whether it’s heavy stuff or just your thought for the day. Make your opinions known. Get your photos shown. With Blogging For Dummies, you’ll soon be blogging with the best of ‘em.
Price=$21.99
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Price=$1.99
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101+ tips for blogging more efficiently, effectively, and profitably, gleamed from interviewing hundreds of people who concretely benefit from the blogosphere.
Price=$7.00
Buy]]> Wed, 10 Feb 2010 21:17:07 -0600 http://www.nicheaddict.com/Store1/products/blogging/secrets-of-2.htm http://www.nicheaddict.com/Store1/products/blogging/secrets-of-2.htm
The first blogs appeared only a few years ago; today there are over 50 million blogs and counting. Blogs are being used by political candidates to debate issues, by consumer advocates to evaluate products and services, by writers and artists to communicate with their audiences and by individuals to share their everyday experiences. In this lively and informative introduction to blogging, Tom Masters takes you step-by-step through the process of planning, building and managing your blog. In Blogging Quick & Easy, you will discover: How others are using blogs How blogs work and the different types of blogging tools Blog writing techniques that attract readers Tips to help you reach more readers How to track and measure your readership How you can earn income from your blog Blogging is a powerful new way to communicate your ideas to a large audience. But it takes careful planning and management to realize the potential of this new medium. Blogging Quick & Easy helps you understand and apply proven techniques to make your blog stand out from the crowd.
Price=$18.95
Buy]]> Wed, 10 Feb 2010 21:17:07 -0600 http://www.nicheaddict.com/Store1/products/blogging/blogging-quick-easy.htm http://www.nicheaddict.com/Store1/products/blogging/blogging-quick-easy.htm
Blog is short for Weblog. A Weblog is a journal (or type of newsletter) that is updated often and intended for the general public. Blogs generally represent the personality of the author or the Web site owner. In July 2006, the Pew Internet & American Life Project estimated that the U.S. "blog population has grown to about 12 million Americans," some 8% of U.S. Internet users. The number of U.S. blog readers was estimated at 57 million (39% of the U.S. online population). If you have a product, service, brand, or cause that you want to market inexpensively online to the world, you need to look into starting a blog. It is an ideal marketing vehicle. You can use it to share your expertise, grow market share, spread your message, and establish yourself as an expert in your field for virtually no cost. A blog helps your site to rank higher in the search engines because Google and other search engines provide references to blogs and their content. Tiny one-person part-time businesses and mega companies like Microsoft, Apple, Nike, General Motors, Amazon.com, and Yahoo! use blogs as well as. Most Fortune 1000 firms are using responsible blog marketing as well as advertising on blogs for one simple reason: it works! It generates profits immediately and consistently! In addition, many blogs earn additional revenue by selling advertising space on their niche-targeted blog.
Price=$18.96
Buy]]> Wed, 10 Feb 2010 21:17:07 -0600 http://www.nicheaddict.com/Store1/products/blogging/the-secret-power-of.htm http://www.nicheaddict.com/Store1/products/blogging/the-secret-power-of.htm
Blogs are everywhere. They have exposed truths and spread rumors. Made and lost fortunes. Brought couples together and torn them apart. Toppled cabinet members and sparked grassroots movements. Immediate, intimate, and influential, they have put the power of personal publishing into everyone’s hands. Regularly dismissed as trivial and ephemeral, they have proved that they are here to stay.

In Say Everything, Scott Rosenberg chronicles blogging’s unplanned rise and improbable triumph, tracing its impact on politics, business, the media, and our personal lives. He offers close-ups of innovators such as Blogger founder Evan Williams, investigative journalist Josh Marshall, exhibitionist diarist Justin Hall, software visionary Dave Winer, "mommyblogger" Heather Armstrong, and many others.

These blogging pioneers were the first to face new dilemmas that have become common in the era of Google and Facebook, and their stories offer vital insights and warnings as we navigate the future. How much of our lives should we reveal on the Web? Is anonymity a boon or a curse? Which voices can we trust? What does authenticity look like on a stage where millions are fighting for attention, yet most only write for a handful? And what happens to our culture now that everyone can say everything?

Before blogs, it was easy to believe that the Web would grow up to be a clickable TV–slick, passive, mass-market. Instead, blogging brought the Web’s native character into focus–convivial, expressive, democratic. Far from being pajama-clad loners, bloggers have become the curators of our collective experience, testing out their ideas in front of a crowd and linking people in ways that broadcasts can’t match. Blogs have created a new kind of public sphere–one in which we can think out loud together. And now that we have begun, Rosenberg writes, it is impossible to imagine us stopping.

In his first book, Dreaming in Code, Scott Rosenberg brilliantly explored the art of creating software ("the first true successor to The Soul of a New Machine," wrote James Fallows in The Atlantic). In Say Everything, Rosenberg brings the same perceptive eye to the blogosphere, capturing as no one else has the birth of a new medium.
Price=$17.16
Buy]]> Wed, 10 Feb 2010 21:17:06 -0600 http://www.nicheaddict.com/Store1/products/blogging/say-everything-how.htm http://www.nicheaddict.com/Store1/products/blogging/say-everything-how.htm

Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are!

Build great blogs like these, the easy way!

• Personal Blogs
• Business Blogs
• Blogs for Podcasting
• Video Blogs
• Portfolio Blogs for Artists
• Lifestreaming Blogs

Learn from a pro! Discover tips, tricks, and great solutions for:

• Setting up your blog the right way–in just minutes!
• Writing blog entries people want to read
• Handling comments–even nasty ones!
• Creating a conversation and building a community
• Publicizing your blog
• Choosing the right free or low-cost blogging tools
• Avoiding beginner mistakes
• Earning cash from your blog!

You won’t believe how easy it is to create your own blog… or how much fun!

In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating blogs into their business strategies.  This smart new guide helps you engage in the global conversation by creating and maintaining blogs to generate heightened awareness and greater customer mindshare.

In Blogging for Business, the authors reveal why businesses should embrace blogging:

•  How to tap into the power of blogs

•  How blogs are different from e-zines, Web sites, and message boards

•  Why businesses need to monitor blogs that discuss their products and services

•  How to use an internal corporate blog as an effective knowledge sharing tool

•  Future iterations of blogging, such as podcasts and vlogs 

•  Legal considerations

Worldwide corporations from EDS and IBM to General Motors and Sprint are leveraging the myriad applications of blogs for product marketing, customer affinity programs, public relations, and internal communications.  Packed with top-notch recommendations from two pros, Blogging for Business demonstrates that blogs offer a competitive advantage that businesses cannot afford to overlook.  
Price=$14.93
Buy]]> Wed, 10 Feb 2010 21:17:04 -0600 http://www.nicheaddict.com/Store1/products/blogging/blogging-for-2.htm http://www.nicheaddict.com/Store1/products/blogging/blogging-for-2.htm
The Rough Guide to Blogging is the ultimate reference for all things weblog. It takes you into the blogosphere, from blogging''s early history and where it is today, to the future of blogs and their social and cultural impact. This book will help you to discover the greatest blogs on the web and to understand newsreaders and RSS. Whether you want to start your own blog or contribute to an existing one, this guide will teach you everything you''ll need to know. Chapters include: Creating a Blog, Blog Design, Advanced Blogging, Audio and Video, Podcasting, Blogging for Money, Corporate Blogging plus much, much more. Whether you''re an experienced blogger or just getting started, this is the right book for you.
Price=$12.99
Buy]]> Wed, 10 Feb 2010 21:17:04 -0600 http://www.nicheaddict.com/Store1/products/blogging/the-rough-guide-to.htm http://www.nicheaddict.com/Store1/products/blogging/the-rough-guide-to.htm
Blogging has profoundly influenced not only the nature of the internet today, but also the nature of modern communication, despite being a genre invented less than a decade ago. This book-length study of a now everyday phenomenon provides a close look at blogging while placing it in a historical, theoretical and contemporary context.

Scholars, students and bloggers will find a lively survey of blogging that contextualises blogs in terms of critical theory and the history of digital media. Authored by a scholar-blogger, the book is packed with examples that show how blogging and related genres are changing media and communication. It gives definitions and explains how blogs work, shows how blogs relate to the historical development of publishing and communication and looks at the ways blogs structure social networks and at how social networking sites like MySpace and Facebook incorporate blogging in their design. Specific kinds of blogs discussed include political blogs, citizen journalism, confessional blogs and commercial blogs.
Price=$19.45
Buy]]> Wed, 10 Feb 2010 21:17:04 -0600 http://www.nicheaddict.com/Store1/products/blogging/blogging-digital.htm http://www.nicheaddict.com/Store1/products/blogging/blogging-digital.htm
Blogging appeals to every demographic that has access to a computer-if you know how to do it right. This one-stop resource shows readers how to publish their ideas, get feedback, and create their own worldwide networks!
With this book readers will: